They really gravitate towards the special grassy, umami flavors that matcha has.

Good matcha should have a nice forthy top.

We use a bamboo whisk to my mix the matcha powder with hot water.

Well, definitely a lot of it has to do with the flavor...

Why do you think matcha is so popular here now?

And then we have a little dating profile on each book.

You can preorder the next volume here.

I'm just browsing.

And this is perfect for people who are looking for a new author or a new genre.

What's "Blind Date with a book"?

And for here or to go?

So it really makes the... the matcha or the hojicha shine.

What kind of milk goes good with that?

This is tea that deserves to be in the spotlight without milk or sugar.

But there's really no right or wrong way to... to drinks, as long as you're doing it with respect.

How do you usually drink the tea?

These are often teas that, um, aren't necessarily even easy to find in Japan.

I can kind of walk you through the menu.

This is my first time.

I can wrap it so that it looks like it has a suit on.